Discover how Veronica can help you
“Avoid exceeding the limits of what Nature can provide on a sustainable basis while meeting the needs of the human population.”
If we want to achieve the two globally agreed 2030 targets: the UN Sustainable Development Goals, and the Paris accords, we must have robust data, fact based analysis, and consistency of evaluation from cradle to grave. Available systems at present are opaque, have very little to do with sustainability, and a lot to do with marketing. Discover how Veronica can help you change that.
“We cannot rely on technology alone: consumption and production patterns will need to be fundamentally restructured”
There is no robust independent evidence that one cotton cultivation system is better than another at a global scale; and diverting bottles out of a circular system into a single use (polyester is not currently recycled fiber to fiber) is the opposite of sustainable. Perhaps even more importantly, the industry’s own data shows that raw material climate impacts are dwarfed by those in manufacturing. Where a garment was spun/knit/woven/dyed and finished has a far greater influence on its climate impact than the fiber choice.
“Breaking the links between damaging forms of consumption and production and Nature can be accelerated.”
For apparel, the impact that matters is impact per wear - the garment’s impact in production, along with impacts in use and disposal, divided by the number of times it is worn by one or subsequent purchasers.
The higher the denominator the lower the resultant impact.
Research. Analysis. Synthesis
In association with the Geneva Center for Business and Human Rights, and Professor Dorothee Baumann-Pauly, Veronica has co-authored “The Great Green Washing Machine”. Part 1 - Back to The Roots of Sustainability, which was published in September 2021. The Great Green Washing Machine Part 2: The Use and Misuse of Sustainability Metrics in Fashion, which was published in March 2022. The The Rise of Life Cycle Analysis (LCAs) and the Fall of Sustainability, which came out in July 2022, and finally: Amplifying Misinformation - The Case of Sustainability Indices in Fashion, published in January 2023.